Category Archives: Pricing

In this podcast, Steven Forth and I discuss our respective takes on the importance of improving the effectiveness of sales conversations and pricing negotations.  This includes the importance of uncovering buyer value in improving both. We also discuss some of … Continue reading

Posted in Change management, Conversations, Craftsmanship, Leverage Point, Metrics, Pricing, Productivity, Return on Effort, Sales cycles | Tagged , | Leave a comment